Electronic Data Systems Corporation

Hewlett-packard Development Company, L.p.

Kim Lenger

L Joy Griebenow

Dale Steven Howard

A method and system for distributing an electronic publication allows the distribution of customized publications, including customized advertising, customized content, or both. In accordance with the method for distributing an electronic publication, an electronic publication is retrieved from storage. The electronic publication is delivered to the consumer by electronically sending the electronic publication to the consumer's electronic mail address. In accordance with another aspect of the invention, the electronic publication may include customized advertising. A consumer profile associated with the consumer is stored in a database and comprises a plurality of profile data items. A database of content items and advertising items is created, including at least some targeted advertising items. Each targeted advertising is associated with an inclusion criterion wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items. The electronic publication is created and comprises some content items and at least one targeted advertising item. The targeted advertising item is included because the inclusion criterion for that targeted advertising item has been met.

Electronic publishing and delivery

Electronic publication distribution method and system

The invention comprises a method and system for distributing an electronic publication. The invention allows the distribution of customized publications, including customized advertising, customized content, or both. In accordance with the method for distributing an electronic publication, a version of an electronic publication is retrieved from storage. The electronic publication is delivered to the consumer by electronically sending the electronic publication to the consumer's electronic mail address with a return receipt requested. A receipt is then generated in response to the retrieval of the electronic publication from the consumer's electronic mailbox.

Growing community of inventors

Knoxville, IA, United States of America

Kim Lenger