Amazon Technologies, Inc.

Kim Houchens

Vasitha Obeyesekere

Kitt Karhohs

A tag positioned on an object provides information for selecting augmented reality (AR) content that is based, at least in part, on the object. The object may serve as a touchpoint for selecting and presenting AR content through a user device. The user device may scan the object to extract the tag, which may be used to select AR content based on the object itself, a user profile, or other information. The AR content may be transmitted to the device for presentation on a display screen. The user may interact with the AR content and receive additional information from the provider, such as recommendations or sharing options.

Physical items as basis for augmented reality applications

A tag positioned on an object provides information for selecting augmented reality (AR) content that is based, at least in part, on a user profile or other user information. The tag may be utilized to transmit messages between users where AR content can be integrated into the message and presented upon scanning and processing of the tag. The AR content may also be related to user interests or real time user information, such as user location. The user may interact with the AR content to retrieve additional information, which provides an improved customer experience and improved integration into a provider ecosystem.

Growing community of inventors

Seattle, WA, United States of America

Kim Houchens