Boe Technology Group Co., Ltd.

Beijing Boe Technology Development Co., Ltd.

Kexin Hao

Xin Duan

Shuhuan Yu

Shaolei Zong

Wei Sun

Bin Wang

Jiantao Liu

Rui Liu

Jigang Sun

Shaoru Zhang

Zhaoyun Gu

Xue Dong

Wei Qin

Kuanjun Peng

Tieshi Wang

Weixing Liu

Jiaqi Fan

Weixin Jiang

A display substrate includes: a base substrate including a display area and a frame area; pixel islands arranged in an array in the display area, each pixel island having sub-pixels arranged in an array; data lines extending in a column direction and arranged along a row direction in the display area, the data lines being electrically connected to the sub-pixels; operational amplifiers in the frame area, each operational amplifier being electrically connected to a column of sub-pixels through the data line(s); and reusing circuits in the frame area, each reusing circuit being connected to at least two operational amplifiers, and sub-pixels electrically connected to each reusing circuit through data lines being in at least two columns.

Display substrate with reusing circuit, and driving method therefor, and display apparatus

Provided is a method for transmitting image data. The method includes acquiring initial image data of a to-be-displayed image in a display panel, wherein the display panel includes a plurality of pixels, and the initial image data includes pixel data of the plurality of pixels; compressing pixel data of a plurality of first pixels in the initial image data to acquire at least one piece of compressed pixel data, wherein the plurality of first pixels are disposed in a non-foveal region of the display panel, and a plurality of second pixels are disposed in a foveal region of the display panel; sending compressed image data to a driver chip of the display panel, wherein the compressed image data comprises the at least one piece of compressed pixel data and pixel data of the plurality of second pixels.

Method and apparatus for transmitting image data

A display apparatus and a driving method therefor. The driving method includes: determining a gaze area and a non-gaze area of a user on a display apparatus in real time (S); and driving the gaze area for image displaying at a first resolution, and driving the non-gaze area for image displaying at a second resolution, wherein the first resolution is higher than the second resolution. By using of the display apparatus, image resolution can be adjusted according to different areas, so as to realize high-resolution image display in a display area at which a user gazes and realize low-resolution image display in other areas, thereby reducing power consumption and achieving reasonable allocation of resources on the premise of ensuring the user experience.

Display apparatus and driving method therefor

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Beijing, China

Kexin Hao