Hallmark Cards, Inc.

Kevin W Swanson

Jennifer R Garbos

Stephanie F Young

David Galen Saville

Krista Masilionis

Cecilia Jeanne Merkle

Anne Horton

Thomas Allen Wallen

Orlanda Dominic Lacy

Patrick William Kershner

Timothy G Bodendistel

Peter B Friedmann

Robert E Langley

Dennis Allan Evans

Gary Thomas Pratt

Mary E Gentry

Johnathan David Mcnett

Nicholas L Heng

Randy D Smith

William L Brown, Jr

A card is provided that includes, for example, a fold that defines a first panel and a second panel, where each of those panels includes front and back surfaces. The second panel includes a void. The back surface of the first panel includes an actionable unique identifier such that when the greeting card is folded along the fold lines the actionable unique identifier is visible through the void. The actionable unique identifier is usable to retrieve a digital presentation among other things.

Greeting card with actionable aperture

A light-reactive gifting system includes, in one embodiment, an illumination device adapted to emit UV light, an ornamental attachment attached to or that forms at least a portion of the flat top of the illumination device, paper that includes a first light-reactive component that reacts to the UV light and is characterized by having a first visual appearance when not reflecting the UV light and a second visual appearance when reflecting the UV light, and an attachment mechanism that is useable to attach the illumination device to the paper thereby enabling the UV light to be cast in the direction of the paper and causing each of the first and second visual appearances based on activating or deactivating the UV LEDs.

Gifting apparatus and system

The technology described herein allows a sender to initiate generation of a digital asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The digital may be associated with a tangible object using a unique identifier located on the tangible object. The digital asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a digital asset.

Collaborative asset generation and communication

The technology described herein allows a sender to initiate generation of a collaborative asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The collaborative asset may be associated with a tangible object using a unique identifier located on the tangible object. The collaborative asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the collaborative asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a collaborative asset.

Methods and systems are provided that include receiving an instruction to associate a unique identifier with a digital presentation, where the unique identifier is associated with a tangible object, receiving a first digital asset from a first remote device, determining a first media component to prepend to the first digital asset, determining a second media component to append to the first digital asset (which influences the determination of the first media component or the second media component), incorporating the prepended content, digital asset, and appended content into the digital presentation, and associating the unique identifier with the digital presentation in a data store.

Digital asset generation and communication

A greeting card is provided that includes, for example, two fold lines that define a first panel, a second panel, and a third panel, where each of those panels include front and back surfaces. The second panel includes a void. The back surface of the first panel includes an actionable unique identifier such that when the greeting card is folded along the fold lines the actionable unique identifier is visible through the void. The actionable unique identifier is usable to retrieve a digital presentation.

An interactive toy for interacting with a user while a story is being read aloud from a book or played from a movie/video. The toy includes a speech recognition unit that receives and detects certain triggering phrases as they are read aloud or played from a companion literary work. The triggering phrase read aloud from the book or played in the movie/video may have independent significance or may only have significance when combined with other phrases read aloud from the book or played in the movie/video. In one embodiment, the toy is configured to detect only certain types of triggering prompts in certain states, such as, for example, triggering phrases or triggering terms. In this embodiment, and others, the toy is configured to switch between states such that it can at times respond to triggering terms and at other times respond to triggering phrases.

Growing community of inventors

Prairie Village, KS, United States of America

Kevin W Swanson