Td Ameritrade IP Compnay, Inc.

Charles Schwab Co., Inc.

Innovian Corporation

Kevin Michael Wysocki

Michelle Schroeder

Bill Bruno

Adam McArdell

Whitson G Waldo, Iv

A computer server includes processor and processing circuitry. The processing circuitry executes instructions to cause the computer server to select, from a database, a user from a plurality of users, encode a unique identifier for the selected user into an image uniform resource locator (URL), transmit a communication incorporating the image URL to a user agent associated with the selected user, receive, from the user agent, a hypertext transfer protocol (HTTP) request for an image associated with the image URL, parse the received HTTP request to identify whether an impression cookie is present, and in response to the impression cookie being present, extract a set of impressions from the impression cookie and generate a new impression cookie based on the extracted set of impressions.

Facilitating inter-system data transfer with serialized data objects

A computer server includes processor and memory hardware. The processor hardware executes instructions including parsing a hypertext transfer protocol (HTTP) request from a first user agent to identify a first data object matching a set of characteristics and generating a new data element based on the HTTP request. The instructions include, in response to the first data object being present: extracting a first set of serialized data elements and serializing them with the new data element to generate a second data object. The instructions include, in response to the first data object being absent and a user associated with the first user agent being identifiable: determining a second set of serialized data elements based on an identity of the user, and serializing them with the new data element to generate the second data object. The instructions include transmitting an HTTP response including the second data object.

Facilitating inter-system data transfer with seralized data objects

A system for validating data includes a digital touch point associated with an organization having an element and a quality assurance (QA) module for monitoring the digital touch point. The system includes a quality control (QC) algorithm associated with the QA module, which is executed against the new element to determine if one or more discrepancies exist between current data for the new element and expected data for the new element. The system includes a tangible error report that captures one or more discrepancies between the current data and the expected data for the new element. The QA module has the ability to modify the request to call to eliminate the one or more discrepancies.

System and method for validating data

A system for capturing impression data includes a server in communication with a user's computing device via a communications network. The server is configured to generate a pixel for embedding in a digital communication viewable in a web browser on the user's computing device. The pixel is served from a domain associated with the server. The server is configured to, in response to the digital communication being viewed in the web browser on the user's computing device, set a cookie on the user's computing device via the pixel. The cookie is configured to store data associated with one or more impressions of digital communications viewed on the user's computing device. The server is configured to, in response to the user's computing device accessing the domain via the web browser, receive the stored data associated with the one or more impressions from the cookie set on the user's computing device.

Facilitating inter-system data transfer by leveraging first-party cookie handling

A system for validating data includes a digital touch point associated with an organization having an element and a quality assurance (QA) module for monitoring the digital touch point. The system includes a quality control (QC) algorithm associated with the QA module, which is executed against the new element to determine if one or more discrepancies exist between current data for the new element and expected data for the new element. The system includes a tangible error report that is generated by the QA module. The tangible error report captures the one or more discrepancies between the current data and the expected data for the new element. The QA module has the ability to modify the request to call to eliminate the one or more discrepancies.

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Denver, CO, United States of America

Kevin Michael Wysocki