Oath (americas) Inc.

Tacoda LLC

Verizon Media Inc.

Kevin M McDonald

Joseph G Wilson

Gil Beyda

Donald J Locker

Krishna Balasubramanian

David R Morgan

Alison P Lowry

Alison P Lowery

Albert Wenger

Charles C Smith

Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.

Audience matching network with performance factoring and revenue allocation

An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.

Network for matching an audience with deliverable content

Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

Audience targeting system with segment management

Growing community of inventors

Charleston, SC, United States of America

Kevin M McDonald