International Business Machines Corporation

Kevin M J Roisin

Jeremy A Greenberger

Ciaran Hannigan

Matthew J Margolis

Ryan M Graham

Approaches presented herein enable providing a group-based purchasing incentive related to a product or service at a retail store to a customer among a group of customers contingent on an action being performed by a predefined number of members from the group. Specifically, a customer in a retail store is identified as part of a group of customers. A notification of a group-based purchasing incentive offer is transmitted to a mobile device of the identified customer. The offer is contingent on a specified number of other customers in the group performing an action. When the specified number of other customers in the group have performed the action, the group-based purchasing incentive is provided to the identified customer.

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Cary, NC, United States of America

Kevin M J Roisin