Amazon Technologies, Inc.

Kevin Frank Hadder

Alison Louise Cramer

Jennifer Anne Hiatt

David Robert Cole

Allana Pritchard

Nasarullah Ahsanullah Khan

Maria Joseph Daniel Victor

A user interface that facilitates the selection and purchase of an item may be presented on a display. The user interface includes a presentation section and one or more other sections, such as a title section, buy section, alternate image section, package art section, review section, rating section, or other section. The presentation section may extend a full-width of a display or window available for display, while maintaining a desired aspect ratio. Video, slideshows, or other visual information may be played within the presentation section. One or more sections may overlay the presentation section. For example, at least a portion of the buy section may overlay at least a portion of the presentation section.

Method and system for displaying items provided by a merchant

Techniques for generating and presenting user interfaces that provide a consolidated representation for same or similar products available for acquisition with variations of product attributes is described. A primary user interface (UI) for presenting a product having a product attribute may be presented via a device. The primary UI may present a representation of the product with an indication that alternate product(s) are available with alternate product attributes. Based on receiving a request to access information about the alternate product(s), a secondary UI may be generated for presenting the information about the alternate product(s). The secondary UI, which may overlay a portion of the primary UI, may be presented via the device. Based on receiving an indication of a selection of an alternate product, the presentation of the secondary UI may be terminated and the primary UI may be updated to reflect the selection of the alternate product.

Integration of item variations for display in user interfaces

Growing community of inventors

Seattle, WA, United States of America

Kevin Frank Hadder