The Nielsen Comapny (us), LLC

Affinova, Inc.

Intuify, Inc.

Kevin D Karty

Kamal Moussa Malek

David B Teller

Steven Howard Lamoureux

Jenkin Espinosa Lee

Xinyan Chen

Mark Gerard Flynn

Software user interfaces, methods, and systems provide highly interactive survey questions on mobile internet devices. The software user interfaces are uniquely designed to provide the intensive use of rich media in questions and answers that are delivered on small screens of mobile internet devices, to incorporate unique modes of interaction, and to integrate the array of inputs that are now ubiquitous in such devices into novel response mechanisms. The associated methods and systems provide efficient gathering of response data pertaining to conscious and pre-conscious thoughts, including impulses, feelings, perceptions, sentiments, associations, and emotions. The associated methods and systems gather and aggregate the response data into databases and create derived metrics, interpretive frameworks, and predictive frameworks from this data.

User interface for obtaining response data on a mobile computing device

A method includes determining a plurality of data points, determining a distance between each data point and each of the other plurality of data points, choosing a first one of the plurality of data points, identifying all of the other plurality of data points within a maximum distance of the chosen data point, repeating steps the previous steps to choose a different one of the plurality of data points until all of the data points have been chosen, identifying one or more clusters each having a predefined minimum number, K, of data points within a predefined search radius and analyzing the one or more clusters with respect to K linkages.

Method and apparatus for interactive evolutionary optimization of concepts

A method, computer program product, and computer system for receiving, at a computing device, data from at least one user, wherein at least a portion of the data is associated with the plurality of attribute variants. A variant relationship between one or more pairs of attribute variants of the plurality of attribute variants is determined based upon, at least in part, at least the portion of the data. The distance between the one or more pairs of objects is adjusted based upon, at least in part, the variant relationship between the one or more pairs of attribute variants of the plurality of attribute variants.

Optimal solution identification system and method

The invention provides techniques for building multiple predictive models of individuals' affinities for attributes of objects and/or services. The accuracies of multiple predictive models are measured and the models are combined based on the measurements, resulting in a more accurate predictive model of individual-specific affinities for attributes of the objects and/or services.

Method and system for predicting personal preferences

Disclosed are methods and apparatus for conducting market research and developing product designs. The methods involve generating and presenting, typically electronically, generations of design alternatives to persons participating in the design, selection, or market research exercise. The participants transmit data indicative of their preferences among or between the presented design alternatives. Some of the data is used to conduct a conjoint analysis or non-convergent exercise to investigate the drivers of the preferences of the group or its members, and at least a portion are used to derive follow-on generations of design alternatives or proposals. The follow-on designs are preferably generated through the use of an evolutionary or genetic computer program, influenced by the participants' preferences. The process results in the generation of one or more preferred product forms and information permitting a better understanding of what attributes of the product influence the preferences of the test group members.

Growing community of inventors

Lincoln, MA, United States of America

Kevin D Karty