Google Inc.

Keval Desai

Manish P Gupta

Jason S Bayer

Jill A Huchital

Ronojoy Chakrabarti

Willard V T Rusch, Ii

The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

Verifying presentation of video content

Provided herein are systems and methods of inserting video content. An application may receive a video content item identifying a plurality of segments. The plurality of segments may have a first segment to play primary video content and a second segment to play supplemental video content. The application may identify the second segment from the plurality of segments. The application may generate, responsive to identifying the second segment, a request for the supplemental video content to play in the second segment of the video content item. The request may include selection parameters. The application may transmit, to at least one server, the request for the supplemental video content to cause the at least one server to select a supplemental video content item using the selection parameters. The application may play the supplemental video content received from the at least one server in the second segment.

Inserting video content in multi-media documents

Provided herein are systems and methods of classifying video content. At least one server can identify a video content item identifying a plurality of segments to play primary video content. The at least one server can identify a set of words from a segment of the plurality of segments by using at least one of a transcription corresponding to the segment or speech recognition on audio content corresponding to the segment. The at least one server can determine a classification for the segment based on the set of words from the segment. The at least one server can store, in one or more data structures, an association between the video content item and the classification to categorize the segment of the video content item.

Interleaving video content in a multi-media document using keywords extracted from accompanying audio

The serving of content with (e.g., on) video documents may be improved in a number of ways. For example, a system may accept information defining at least one ad spot associated with at least one instance of an video document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). As another example, a system may accept relevance information for an ad, determine at least one video document using the accepted relevance information, present information about the video document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with at least one of the video document(s) accepted. As yet another example, a system may accept relevance information for an video document, determine a plurality of ads relevant to the video document using the relevance information and serving constraints of the ads, and select at least one of the determined relevant ads to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of a video conversation, etc.

Video content including content item slots

Advertising with video ad creatives

Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.

Provided herein are systems and methods of inserting content into videos based on associated text. A video content server can receive a request for video content into a video content slot of a video item played on the client device. The request can be generated responsive to execution of an encoding embedded in the video item. The video content server can identify words derived from a segment of the video item playable prior to the video content slot. The video content server can determine a topical category for the segment slot based on the identified words. The video content server can select a secondary video content item based on the topical category of the segment of the video item. The video content server can provide the secondary video content item to the client device to insert into the video content slot during the video item played on the client device.

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San Francisco, CA, United States of America

Keval Desai