Microsoft Technology Licensing, LLC

Kerri Irene Higgins Sheldon

Gavin Dean Lazarow

Jared Adam Brown

Lejie Xu

Sunil Sudhakar Pandith

Yanshu Fan

Embodiments extend functionality of a first application with actions from one or more second applications specifically applicable to a content item selected by a user. The selected content item belongs to a category. A description of the selected content item distinguishes the selected content item from other content items in the same category. At least one of a plurality of second applications is selected based on a comparison between the description and application data associated with the second applications. The computing device identifies, to the user, the actions from the second applications applicable to the selected content item. Upon selection of an action, the computing device executes the corresponding second application and provides output data within the context of the first application, or otherwise integrated with the first application experience. In some embodiments, the computing device offers the user execution of a third party application specifically applicable to the selected content item.

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Kerri Irene Higgins Sheldon