Microsoft Technology Licensing, LLC

Linkedin Corporation

Keqing Liang

Matthew Steven Tague

Peter Hume Rigano

Wen Pu

Qiang Zhu

Giorgio Paolo Martini

Yan Wang

Qing Duan

Shan Zhou

Nikhil Devanur Rangarajan

Da Xu

Sumedha K Swamy

Vibhu Prakash Saxena

Qianqi Shen

Linda Fayad

Andrew O Hatch

Rebecca Page White

Austin Qingfeng Lu

Bixing Yan

Haohua Wan

John Brendan Browne

Jason Phan

Lorenzo Canlas

Techniques for a social networking system involve analyzing members' interactions to enhance follow recommendations. The techniques include calculating the number of follows generated by a first member and the number of follows received by a second and third member. The platform then computes a weighted follow utility score for two member pairs: the first comprising the first and second members, and the second comprising the first and third members. These scores are determined by equally weighing the follows generated and received, along with a probability of the first member following the second or third member. While the probability suggests a preference for the second member, the ranking system places the third member pair higher. Consequently, the first member is advised to follow the third member, based on this ranking. Finally, this recommendation is displayed to the first member on an electronic device, guiding their social interactions on the platform.

Augmented follow probability for social networking system follow recommendations

Sponsored and organic pieces of content are displayed in accordance with a blending model that is used to first identify a pattern of slots to which to assign either sponsored or organic pieces of content. This blending model is applied to a combination of both sponsored and non-sponsored pieces of content being considered for display to a user. This pattern only determines the slot assignments. The actual ranking of the pieces of content, and more particularly the actual ranking of the organic pieces of content, is determined by an ordering other than the ranking determined by the blending model, such as by using the original ordering of the second list. The pieces of content are then displayed in the order of this actual ranking, but in the slots indicated as having been assigned to be either sponsored or organic in the pattern determined by the blending model.

Dynamic slotting using blending model

Methods, systems, and computer programs are presented for presenting return-on-investment (ROI) information, for budgeted services that resulted in a successful service delivery, on a user interface for setting the budget for a service request. One method includes an operation for identifying daily budgets for budgeted services that resulted in a successful service delivery (BSSSD). Each daily budget indicates an amount for spending in promotion of the BSSSD in an online service. The method further includes receiving a request, in a graphical user interface (GUI) of the online service, for posting a daily budget for a first budgeted service. Further, a performance value, associated with the daily budgets of the BSSSD that are similar to the first budgeted service, is selected. Further, the method includes causing presentation, by the one or more processors, of the performance value in the GUI.

Job-post budget recommendation based on performance

In an example embodiment, a bid of an impression of a piece of content, while dynamically set at impression time, may be based on a base bid that is something of a rough indicator of what the estimated price will be. That base bid then is adjusted dynamically up or down at impression time. This base bid can be determined by dividing the expected number of impressions for a day by a total daily budget. The expected number of impressions may be determined by using the empirical number of impressions from the previous day. As such, in an example embodiment, the prediction of the number of impressions for a day utilizes a corrected version of the empirical number of impressions from the prior day, with the corrected version based on a specialized formula with weights trained by a machine learning algorithm.

Optimal view correction for content

Techniques for the dynamic slotting of content items within electronic content are provided. In response to receiving a request, a first set of content items is identified and a first score is generated for each based on a first objective. Based on the first scores, a first ranking of the first set of content items is generated. A subset of the first set is selected based on the first ranking. A second set of content items that includes the subset is identified and a second score is generated for each item in the second set based on a second objective that is different than the first objective. Based on the second scores, a second ranking of the second set is generated. A subset of the second set is selected based on the second ranking. The second subset is presented on a computing device that is associated with the request.

Dynamic slotting of content items within electronic content

Techniques for predicting relevance of social networking service member accounts to a job posting. In an embodiment, a candidate predictor engine of a system encodes data representing an applicant quality (AQ) score for each job/applicant pair for a plurality of applicants to a job posting. Additionally, the system stores the encoded data and assigns member-level weights to each of the applicants. Moreover, the system calculates weighted AQ scores for each of the job/applicant pairs, the weighted AQ scores being products of respective AQ scores and member-level weights. Furthermore, the system sums the weighted AQ scores to derive a total weighted score for the job posting. Then, the candidate predictor engine generates a job-level probability of confirmed hire (pCH) based on the total weighted score, the job-level pCH indicating a likelihood of the posting being filled by an applicant. Also, the system transmits the job-level pCH to a client for display.

Job applicant probability of confirmed hire

Systems and methods for improving search results using social routing are provided. In example embodiments, an affinity metric and match metric are determined for a plurality of users. The affinity metric indicates an interaction level between a given user and the match metric indicates how well the given user matches parameters of a search string. Based on a correlation between the affinity metric and the match metric, one or more items of content may be transmitted to one or more selected users. Improved search results can then be generated based on interactions with the one or more items of content.

Search results using social routing of content

Systems and methods for improving search results using assessment based routing are provided. In example embodiments, social network data for members in an organization and members outside the organization is accessed. An internal member and external member may share one or more attributes, such as working on the same project or within the same company. An electronic assessment can be sent to the internal member to generate assessment data about the external member. The assessment data can be included in an electronic message sent to the external member. Interaction data from the electronic message can be received when the external member opens and interacts with the electronic message.

Search results using assessment routing of content

In an example embodiment, a supervised machine learning algorithm is used to train a communication reply score model based on an extracted first set of features and second set of features from social networking service member profiles and activity and usage information. When a plurality of member search results is to be displayed, for the member identified in each of the plurality of member search results, the member profile corresponding to the member is parsed to extract a third set of one or more features from the member profile, activity and usage information pertaining to actions taken by the members on the social networking service is parsed to extract a fourth set of one or more features, and the extracted third set of features and fourth set of features is inputted into the communication reply score model to generate a communication reply score, which is displayed visually to a searcher.

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Sunnyvale, CA, United States of America

Keqing Liang