Google Inc.

Kentaro Tokusei

Weipeng Paul Yan

Giao Nguyen

Si Shen

Steve Miller

Steven James Miller

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Distributing mobile advertisements

A computer-implemented method of identifying illegitimate requests for information may include associating a first carrier with an electronic promotional item, receiving a request relating to the electronic promotional item from a second carrier, and identifying the request as illegitimate if the first carrier is different than the second carrier. The computer-implemented method may further include transmitting the electronic promotional item to the first carrier. The request may be a response to the electronic promotional item. In some embodiments, the electronic promotional item may be a link to more information about the electronic promotional item. The computer-implemented method may further include logging the request in a database and charging an ad sponsor for the request in the second database. In some embodiments, a charge may be canceled for the request if the request is identified as illegitimate.

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Los Altos, CA, United States of America

Kentaro Tokusei