Yahoo! Inc.

Excalibur Ip, LLC

Kenta Umezu

Arvind Gupta

Ian B Brayshaw

Sean P Walker

A system is described for creating a separate data serving space for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a keyword, a plurality of mobile data items corresponding to the keyword and a plurality of mobile carriers, and a search request. The interface may communicate with a user through a mobile device. The processor may be operatively connected to the interface and the memory and may store the plurality of mobile data items in the memory. The processor may receive a mobile search request from a user via the interface, and may determine the mobile carrier in communication with the interface. The processor may then retrieve the mobile data item corresponding to the keyword and the determined mobile carrier and may serve the retrieved mobile data item to the user.

System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers

A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword.

System for providing for a revenue generator to bid exclusively on mobile search traffic

A system is described for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request. The interface may communicate with a user and a revenue generator. The processor may receive, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator. Each bid and each mobile advertisement may be associated with at least one mobile carrier. The processor may receive from the user, via the interface, a mobile search request. The processor may determine which mobile carrier the mobile search request originated from and the processor may serve the mobile advertisement associated with the determined mobile carrier to the user.

System for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers

A system is described for separating mobile search traffic from web search traffic. The system may include a processor, a memory and an interface. The memory may store a keyword, mobile data related to the keyword, web data related to the keyword, and a search request. The interface may communicate with a user. The processor may be operatively connected to the interface and the memory and may store the mobile data and web data in the memory. The processor may receive a search request from a user via the interface and may determine if the search request is mobile traffic or web traffic. The processor may then retrieve and serve the mobile data to the user if the search request is mobile traffic, or may retrieve and serve the web data to the user if the search request is web traffic.

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Tokyo, Japan

Kenta Umezu