Facebook, Inc.

Fecebook, Inc.

Kent Schoen

Ning Li

Jessica Gronski

Eric Michel Giovanola

Jordan Christopher Walke

Philip Zigoris

Robert Kang Xing Jin

Gokul Rajaram

Carl Philip Sjogreen

Robert Kang-Xing Jin

Yigal Dan Rubinstein

Srinivas P Narayanan

Timothy A Kendall

Yanxin Shi

Andrey Goder

David Dawei Ye

Levy Klots

Mihir Kedia

Gregory Joseph Badros

Ami Vora

Alexey N Spiridonov

Philip Anastasios Zigoris

Gregory Luc Dingle

David Benjamin Fischer

Robert Jin

Phillip Anastasios Zigoris

Alexey Spiridinov

Jordan Walke

A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a 'fan' of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.

Tool for third-party creation of advertisements for a social networking system

Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.

Providing social endorsements with online advertising

A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

Bookmarking social networking system content

In one embodiment, a method is described for tracking information about the activities of users of a social networking system while on another domain by maintaining a profile for each user of the social networking system, each profile identifying a connection to other users of the social networking system and including information about the user, receiving communications from a third party website having a different domain than the social network system, each message communicating an action taken by a user of the social networking system on the third party website, logging the actions taken on the third-party website in the social networking system, each logged action including information about the action, and correlating the logged actions with one or more advertisements presented to the one or more users on the third-party website as well as correlating the logged actions with a user of the social networking system.

Communicating information in a social network system about activities from another domain

Social networking system data exchange

Growing community of inventors

San Francisco, CA, United States of America

Kent Schoen