Ncr Corporation

Kenneth W O'Flaherty

Peter G Selfridge

Tejwansh S Anand

Drew T Lettington

Richard N Schubert

Yih-Shiuan Hu

Marshall P Lindsay

James F Knutson

Alan J Meyer

Michael A Georgantos

Todd A Walter

Richard G Stellwagen, Jr

Adriaan W Veldhuisen

David A Ramsey

Renda K Ozden

Reid M Watts

Brian Don Tate

Patric B Dempster

A Customer Relationship Management (CRM) system that incorporates predictive models. The system is used by business users who are unfamiliar with the art of data mining. The predictive model, which is constructed by a model-building mechanism in a data mining subsystem, accepts the appropriate input attributes, performs calculations against a segment comprised of records, and generates an output attribute.

Incorporating predicrive models within interactive business analysis processes

A Customer Relationship Management (CRM) system that dynamically builds predictive models. The system is used by business users who are unfamiliar with the art of data mining. A model-building mechanism in a data mining subsystem is presented with a training segment consisting of records with appropriate input attributes and an output attribute to be predicted; the model-building mechanism builds a model in the form of a business measure that can subsequently be applied to make predictions against other like segments.

Building predictive models within interactive business analysis processes

A method, apparatus, and article of manufacture for providing a description of logic used in determining an outcome based on automatic processing of data is disclosed. The method comprises the steps of hierarchically applying a series of decision criteria to the data to arrive at the outcome, while recording a rule determined from application of each decision criteria to the data, and retrieving the recorded rules. The article of manufacture comprises a data storage device tangibly embodying instructions to perform the method steps outlined above, and the apparatus for performing the method steps.

Method and apparatus for providing explanations of automated decisions applied to user data

A method, apparatus, and article of manufacture for managing data privacy in a database management system is disclosed. The apparatus comprises a database management system, for storing and retrieving data from a plurality of database tables wherein the data in the database tables is controllably accessible according to privacy parameters stored in the database table, a database management system interface operatively coupled to the database management system and controlling access to the data within the database tables according to the privacy parameters, and an audit module, communicatively coupled to the database management system interface, for validating enforcement of the data privacy parameters in the database management system.

System and method for managing data privacy in a database management system

A method, apparatus, article of manufacture, and a memory structure for storing and retrieving data in a database implementing privacy control is disclosed. The apparatus comprises a data storage device, storing a database table comprising a plurality of data columns an at least one data control column for storing data control information reflecting consumer privacy parameters, wherein the database table comprises an identity segment for storing identity information and a personal information segment for storing personal information, and a processor, operatively coupled to the data storage device, the processor implementing a dataview suite for presenting data retrieved from the database table in accordance with the data control information. The method comprises the steps of extending a database table comprising a plurality of data columns to include at least one data control column for storing data control information reflecting at least one consumer privacy parameter, string identity information about the consumer in an identity segment of the database table and personal information about the consumer in a personal information segment of the database table, receiving a data request from a requesting entity having data privileges, and providing the data to the requesting entity via a dataview selected in accordance with the requesting entity's data privileges, the dataview masking the data in accordance with the consumer privacy parameter. The program storage device comprises a medium for storing instructions performing the method steps outlined above.

Privacy-enhanced database

A system and method for generating a report for a user which allows the user to make decisions, without requiring the user to understand or interpret data itself. A database management program executed by a server within a system for generating the report for the user includes a first subsystem for translating user requests for data, for generating dimensional queries for retrieving data from a database, and for processing user modifications to data types used in generating the report. A second subsystem coupled to the first subsystem reads data from the database, creates the data types, creates a mapping of the data types to the data, uses the mapping to translate user-initiated dimensional queries received from the first subsystem into Structured Query Language (SQL), and returns query results to the first subsystem. A third subsystem creates the report at a predetermined time.

System and method for generating reports from a computer database

A system and method for generating a report for a user which allows the user to make decisions, without requiring the user to understand or interpret data itself. An application within the system includes a graphical user interface (GUI) which allows the user to select and specify the parameters for the report, display the report, print the report, and save the report. A folder management subsystem allows the user to create a folder object for storing the report within the database, store the report within the folder object, and retrieve the report from the folder object using the GUI. A business information setup subsystem allows the user to create data types and create and constrain relationships between the data types. An analyst definition subsystem allows the user to select an analyst representing a method of analysis to use in generating the report using the GUI. Finally, a viewer module displays the report.

A system and method for generating a report for a user which allows the user to make decisions, without requiring the user to understand or interpret data itself. A method of creating data types and data relationships within a database for generating the report for the user includes the steps of organizing the data within the database into columns of tables, providing a computer coupled to the database that executes an application program that generates the report, recording a business concept by the application program, recording an attribute associated with the business concept by the application program, displaying a list of the columns of tables in the database by the computer, recording a mapping of the attribute to one of the columns in the list, displaying a list of business indicators by the computer, recording a mapping of one of the business indicators to the column, joining the attribute table with the business indicator table so that the application program can use the additional table to create the report.

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La Jolla, CA, United States of America

Kenneth W O'Flaherty