Sprint Communications Comapny L.p.

T-mobile Innovations LLC

Kenneth L Jones

Christa Lynne Minks-Brown

Ryan Kent Hannebaum

Embodiments of the disclosure are directed to methods and systems for selecting targets for an advertisement campaign. A method may comprise adjusting one or more slider axes that control selection methods, wherein the selection methods may comprise using target demographic data, target behavioral data, filtering criteria, and/or ranking criteria. Then, an analysis application may complete analysis using the input adjustments to determine a selection of potential targets. The analysis application may be operable to complete multiple methods of analysis (or selection), wherein the user may have input and/or control over the use of the methods.

Hybrid selection of target for advertisement campaign

Embodiments of the disclosure are directed to a two-axis slider graphical user interface system and method. A work station may comprise a processor, non-transitory memory, and an application that when executed by the processor, displays a graphical user interface comprising a two-axis slider within a two-dimensional space that is bounded by a first axis and a second axis, the first axis and second axis corresponding with a first selection method and second selection method, respectively. The work station receives, via the two-axis slider, an adjustment and input criteria that are sent to a server. The work station automatically receives selection of a weighted portion for each of the two selection methods and receives a selection of a defined number of mobile devise corresponding to each weighted portion, and feedback is dynamically displayed on the graphical user interface.

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Overland Park, KS, United States of America

Kenneth L Jones