Snap Inc.

Kenneth Au

Richard Rabbat

Ernestine Fu

Jeffrey Harris

Kai Zhou

A system and a method for generating an automated GIF file generation system is described. In one aspect, the method includes accessing an animated GIF file, identifying a plurality of elements displayed in the animated GIF file, applying a variation of one or more elements to the animated GIF file, and generating a variant animated GIF file by applying the variation of the one or more elements to the animated GIF file. The system measures a trending metric of the variant animated GIF file based on a number of times the variant animated GIF file is shared on the communication platform and uses the trending metric as a feedback to generating the variant animated GIF file.

Automated GIF generation platform

In a method for identifying visually similar media content items, perceptual hashes for video frames of media content items are received. The perceptual hashes are compared for at least a portion of video frames. Based on the comparing the perceptual hashes for at least a portion of video frames, it is determined whether media content items are matching. The media content items indicated as matching are grouped.

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Edmonton, Canada

Kenneth Au