Sears Brands, LLC

Kelly Wical

James Yu

Jason Ruud

Greg Franczyk

Robert Richard Roy

Brian Jordan

Tony Liu

Robert Roy

A retailer computer system facilitates the purchase of products that are determined to be useful in the performance of a task by presenting to a consumer a first user interface by which the consumer may select a task from a repository of tasks, each task stored in the repository of tasks having documented instructions, such as a recipe, for performing the task, by presenting in a web page the documented instructions of the selected task, by using one or more keywords within the documented instructions of the selected task to select at least one product from an electronic product catalog, the selected at least one product being one or more of a part, such as a recipe ingredient, and a tool, such as an appliance, usable in performing the task, and by presenting to the consumer a second user interface for allowing the consumer to purchase via use of an online retail channel the selected at least one product.

System and method for facilitating the purchase of products determined to be useful in the performance of a task

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Hoffman Estates, IL, United States of America

Kelly Wical