Twitter, Inc.

Kelcey Chan

Michael Anderson

Boris Logvinskiy

Nathan Shayefar

Andrew He

Steffan Chartrand

Yuan Ren

Adam Morgenlender

A method for operating a server system. The method includes: receiving, by the server system, a request for a plurality of assets in a first format to fill an ad unit, in an application executing on a mobile device, with a native advertisement; receiving, by the server system and from an ad source over a network, ad content in a second format; converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format; and sending, by the server system, the plurality of assets to the application, where the application fills the ad unit with the native advertisement including at least one of the plurality of assets.

Native advertisements

Growing community of inventors

San Francisco, CA, United States of America

Kelcey Chan