Google Inc.

Keith Wright

Matthew Strecker Burriesci

Joshua Nedelka

Willa Angel Chen

Yi Zhang

Thomas Shimko

Manohar Karkal Prabhu

Matthew Steven Frisbie

Sean Patrick Miller

Johan Kartiwa

Issac VanDuyn

Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.

Systems and methods for dynamically inserting content item slots in an information resource

Display screen with transitional graphical user interface

Growing community of inventors

Mountain View, CA, United States of America

Keith Wright