At&t Intellectual Property I, L.p.

Keith Aubrey Crowe

James H Pratt

Marc Andrew Sullivan

Dan Agostino

Filinto Duran

A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world. Other embodiments are disclosed.

System and method for contextual virtual local advertisement insertion

Aspects of the subject disclosure may include, for example, receiving a plurality of live video streams from a plurality of communication devices, the plurality of live video streams being associated with a common event. Further aspects may include aggregating the plurality of live video streams to generate a composite video stream for presenting a selectable viewing of the common event and providing the composite video stream to a device for presentation. Additional aspects may include adjusting the composite video stream according to user generated-input to generate an adjusted composite video stream, the user-generated input corresponds to a request to adjust the presentation of the common event. Other aspects may include providing the adjusted composite video stream to the device for presentation. Other embodiments are disclosed.

Apparatus and method for aggregating video streams into composite media content

A method includes receiving media content at a media server and encoding the media content to form a first content stream. The method includes encoding an audio portion of the media content to form a second content stream having a first bit rate. The method includes causing the first content stream to be transmitted to a media device via a satellite distribution system and causing the second content stream to be concurrently transmitted to the media device via a terrestrial distribution system. The method also includes receiving an indication of a disruption of the first content stream at the media device, and , after receiving the indication, causing a change from transmission of the second content stream to transmission of a third content stream of the media content to the media device via the terrestrial distribution system. The third stream has a second bit rate greater than the first bit rate.

Media content distribution

A system that incorporates the subject disclosure may include, for example, a device to perform operations including determining a target playback latency not less than a greater of a first playback latency of a streaming media signal at a first media processor and a second playback latency of the first media signal at a second media processor. The streaming media signal includes a first in-content reference. A coordinated playback time is determined according to the target playback latency. A buffer, when adjusted by a buffer value, causes the first in-content reference to be encountered at a coordinated time during playback by the first media processor, which results in a synchronized playback of the streaming media between the first and second media processors. Other embodiments are disclosed.

Synchronizing media presentation at multiple devices

A method includes receiving media content at a media server and encoding the media content to form a first content stream. The method includes encoding an audio portion of the media content to form a second content stream having a first bit rate. The method includes causing the first content stream to be transmitted to a media device via a satellite distribution system and causing the second content stream to be concurrently transmitted to the media device via a terrestrial distribution system. The method also includes receiving an indication of a disruption of the first content stream at the media device, and, after receiving the indication, causing a change from transmission of the second content stream to transmission of a third content stream of the media content to the media device via the terrestrial distribution system. The third stream has a second bit rate greater than the first bit rate.

A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world.

A method includes receiving media content at a media server and encoding the media content to form a first content stream. The method includes encoding an audio portion of the media content to form a second content stream having a first bit rate. The method includes causing the first content stream to be transmitted to a media device via a satellite distribution system and causing the second content stream to be concurrently transmitted to the media device via a terrestrial distribution system. The method includes receiving an indication of a disruption of the first content stream at the media device. The method also includes, after receiving the indication, causing a third content stream to be transmitted from the media server to the media device via the terrestrial distribution system. The third stream has a second bit rate greater than the first bit rate.

A method includes receiving, at a media device, a first content stream via a satellite distribution system, the first content stream including first media content. While receiving the first content stream, the method includes receiving, at the media device, a second content stream via a terrestrial distribution system. The second content stream includes second media content corresponding to an audio portion of the first media content. The method also includes sending the first media content to a display device and detecting a disruption of the first content stream. The method further includes, after detecting the disruption, sending the second media content to an audio output device associated with or included within the display device.

A method that incorporates teachings of the subject disclosure may include, for example, capturing from a plurality of media sources information describing a plurality of media content offered at the plurality of media sources, generating a plurality of exemplars of the plurality of media content offered at the plurality of media sources based on the information captured from the plurality of media sources, presenting the plurality of exemplars at a display, receiving a selection of a first exemplar of the plurality of exemplars, and presenting a portion of first media content associated with a first media source of the plurality of media sources associated with the first exemplar based on the information captured from the plurality of media sources responsive to the selection of the first exemplar. Other embodiments are disclosed.

Method and apparatus for selection and presentation of media content

A system that incorporates teachings of the present disclosure may include, for example, a system having a controller that increasing a first quality of first media content to achieve an adjusted quality, by adjusting a number of first encoded video portions, first encoded audio portions or both allocated to a presentation of first video and first audio of the first media content. A digital stream having a total bandwidth includes the first media content and second media content. A second quality of the second media content is decreased, by decreasing a number of encoded video portions, encoded audio portions or both allocated to a presentation of second video and second audio of the second media content, while maintaining consistency in the total bandwidth of the digital stream. Other embodiments are disclosed.

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Austin, TX, United States of America

Keith Aubrey Crowe