Quotient Technology Inc.

Coupons.com Incorporated

Kavel Patel

Sajjit Thampy

Deepak Goel

Techniques are provided for determining, by a coupon distributor, a value for a coupon of a product or service that will be provided by a coupon provider. The coupon provider provides, to the coupon distributor, one or both of a budget value that indicates an amount the coupon provider is willing to pay the coupon distributor for distributing the coupon, and a redemption rate that indicates one or more target redemption rates. The coupon provider uses a coupon value equation to calculate the coupon value based on a budget value and a redemption rate. The coupon provider might estimate that no coupon value will allow the coupon provider to stay within the budget and ensure that the actual redemption rate will be close to a particular redemption rate, which may or may not be specified by the coupon distributor.

Determining a value for a coupon

Techniques are provided for generating, by a coupon distributor, a score that represents a quality of a coupon campaign that a coupon provider offers to the coupon distributor. The score may be generated based on the brand of the product, the product category to which the product belongs, the coupon value, and the percentage discount reflected by the coupon. One or more of these factors may be based on historical data that indicates the success (or failure) of previous coupon campaigns (e.g., of the same product, brand, and/or product category, and/or similar coupon value). The coupon distributor uses the score to, e.g., determine whether to accept a proposed coupon campaign, project the number of prints/redemptions of the coupon campaign, determine how to present the coupon, determine an amount to charge for running the coupon campaign, and/or determine products or product categories of coupons to which the coupon distributor should seek.

Growing community of inventors

Santa Clara, CA, United States of America

Kavel Patel