The Nielsen Comapny (us), LLC

Katya Sotiris

Jonathan Lee Sullivan

Balachander Shankar

Neung Soo Ha

Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a memory and processor circuitry to execute instructions stored in the memory to: generate a probability distribution of actual durations of first tuning segments, the first tuning segments representative of lengths of time during which panelists accessed first media; modify the lengths associated with ones of the first tuning segments to generate second tuning segments having second durations; and estimate a time when a media device associated with a return path data (RPD) device is powered on based on (i) the probability distribution, (ii) the second tuning segments, and (iii) a third tuning segment during which the RPD device accessed second media, the third tuning segment reported from the RPD device.

Methods and apparatus to model on/off states of media presentation devices based on return path data

Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a memory and processor circuitry to execute instructions stored in the memory to: generate a first probability distribution indicative of actual durations of panel tuning segments, the panel tuning segments corresponding to time periods during which panelists were exposed to first media; generate a second probability distribution indicative of modelled durations of modelled tuning segments, the modelled tuning segments corresponding to modified lengths of the panel tuning segments; and estimate a set-on time for a media set associated with an RPD device based on RPD tuning information and the first and second probability distributions, the RPD tuning information reported from the RPD device, the RPD tuning information indicative of a reported RPD tuning segment during which the RPD device was accessing second media.

Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a distribution generator to: generate a first cumulative probability distribution indicative of actual durations of panel tuning segments; and generate a second cumulative probability distribution indicative of modeled durations of modeled tuning segments, the modeled tuning segments corresponding to modified lengths of the panel tuning segments. The apparatus also includes an RPD tuning information analyzer to analyze RPD tuning information reported from an RPD device. The apparatus further includes a set-on time calculator to estimate a set-on time for a media set associated with the RPD device, the set-on time indicative of a period of time when the media set is powered on, the set-on time estimated based on the RPD tuning information and the first and second cumulative probability distributions.

Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An example method includes generating a modelled tuning segment distribution indicative of modelled durations of modelled tuning segments. The modelled tuning segments is based on panel tuning segments during which panelists were exposed to first media. The example method further includes obtaining return path data (RPD) tuning information reported from an RPD device. The RPD tuning information is indicative of a reported RPD tuning segment during which the RPD device was accessing second media. The example method also includes estimating a set-on time for a media set associated with the RPD device based on the RPD tuning information and the modelled tuning segment distribution. The set-on time is indicative of a period of time when the media set is powered on.

Growing community of inventors

Columbia, MD, United States of America

Katya Sotiris