Iheartmedia Management Services, Inc.

Kathleen Brougham

Jeffrey Lee Littlejohn

Daniel N MacTiernan

Amit Aggarwal

Patricia D Roberts

Jeffrey Joseph Augustyn

A traffic-and-billing system imports a chronological schedule from a media automation system. The schedule includes media and advertisement spots allocated in accordance with a content allocation prediction, which allocates a portion of the advertisement spots to general content and a portion to local content. The traffic-and-billing system stores information associated with general advertisement content and generates a content listing based on the content allocation prediction. A general advertisement system receives, an update request that indicates at least one item of the general advertisement content is to be removed from the content listing. The general advertisement system plays out general advertisement content items included in the general advertisement content listing in response to receiving a playout request from the media automation system.

Dynamic media allocation

A log file including prediction information specifying a local advertisement content allocation amount and a general advertisement content allocation amount over a predetermined duration of time is received. A chronological schedule designating media content spots and advertising spots for the predetermined duration of time is also received. It is determined that a sold amount of local advertisement content during a particular time period, which is less than the predetermined duration of time, is insufficient to fill the local allocation during that time period, A portion of the local allocation is reallocated to the general allocation for the particular time period, while leaving the local and general allocation amounts unchanged over the predetermined duration of time. A program log is generated in accordance with the prediction information and the reallocating.

Adjusting inventory allocations at discrete times without adjusting overall inventory allocations

Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.

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Dana Point, CA, United States of America

Kathleen Brougham