Block, Inc.

Katherine Ahn

Vitaly Odemchuk

Katherine Swett

Xuanhua Ren

Lisa Fong

Drew Richards

Neil Straghalis

Joseph Boudreau

Bryan Ashley

Jocelyn Fu

David Pearson

Techniques described herein are directed to centralized identities for personalization of data presentation. A centralized identity is generated when similar user identifiers as stored across resources are determined. The centralized identity associates the user identifiers with each other and allows for user-related data from the multiple disparate resources to be queried and received. This user-related data can then be utilized to determine one or more personalizations to apply, and an application being used by the user may be modified to present the personalizations.

Centralized identity for personalization of data presentation

Customer-device application sites (e.g., content presented via a progressive web applications) that are accessible via merchant-managed identifiers (e.g., identification codes) are described. An identification of a physical location associated with a merchant can be associated with an identification code. The identification code can be received from a computing device of a customer and, based at least in part on receiving the identification code, merchant data associated with the merchant can be caused to be presented via a web browser of the computing device of the customer. In an example, the merchant data can be presented via the web browser by a progressive web application downloaded onto the computing device of the customer via the web browser. An indication of an input received via the progressive web application can be received by the computing device of the customer and an operation based at least in part on the input can be performed.

Customer-device application sites accessible via merchant-managed identifiers

Growing community of inventors

New York, NY, United States of America

Katherine Ahn