Turner Broadcasting System, Inc.

Turner Braodcasting System, Inc.

Karl-Christian Wolff-Ingham

Nishith Kumar Sinha

Donald Jude Loheide

Matthew Paul Giles

Brainerd Sathianathan

Balaji Gopinath

Paul Spencer Amsbary

A second screen communication device that is paired with an automatic content recognition (ACR) enabled display communication device is operable to detect presentation of a linear advertisement campaign on the ACR-enabled display communication device and control presentation of content, which is associated with the linear advertisement campaign, on the second screen communication device. The content that is associated with the linear advertisement campaign comprises a plurality of messages. The second screen communication device is operable to select one or more of the plurality of messages for presentation on the second screen communication whenever the linear advertisement campaign is detected during the presentation on the ACR-enabled display communication device. The screen communication device may be operable to sequence through presentation of the plurality of messages on the ACR-enabled display communication device based on the selection.

Method and system for providing synchronized advertisements and services

An automatic content recognition (ACR) enabled display communication device may present a linear advertisement campaign. A second screen communication device (SSCD) that is paired with an ACR-enabled display communication device, may detect when content associated with a linear advertisement campaign is available for display on the SSCD. A location of the SSCD may be determined when the SSCD detects that the content associated with the linear advertisement campaign is available for display. The SSCD may customize content for presentation in order to offer one or more products and/or services to a viewer of the SSCD based on the determined location. The SSCD determines assets that are required and/or utilized for the customization of the content so that it may be presented on the SSCD. The SSCD may acquire the determined assets from one or more servers and control presentation of the content based on information corresponding to the acquired assets.

Method and system for providing and handling product and service discounts, and location based services (LBS) in an automatic content recognition based system

An automatic content recognition (ACR)-enabled connected TV device may be associated with a paired device and the paired device may comprise a browser. The ACR-enabled connected TV device may be operable to enable, utilizing an ACR system, the browser to display, within a section of a browser window, interactive content related to certain content being presented by the ACR-enabled connected TV device. The ACR-enabled connected TV device may be operable to enable, utilizing the ACR system, a viewer to interact with the interactive content. The section of the browser window may be changed dynamically. The certain content may comprise an advertisement of a particular product and the interactive content may comprise a link to a website and/or other information related to the particular product. The certain content may comprise a program associated with a network and the interactive content may comprise information on polling questions related to the program.

Method and system for linking content on a connected television screen with a browser

An automatic content recognition (ACR)-enabled connected TV device may be operable to present an overlay offering a coupon utilizing an ACR system, where the overlay may also be presented on a paired device. The ACR-enabled connected TV device may present information associated with a value of the coupon based on interaction with the presented overlay by the viewer. The value of the coupon may be determined based on a profile associated with the ACR-enabled connected TV device. The profile may be determined and maintained utilizing the ACR system. The viewer may obtain the coupon associated with the value information from a microsite assigned to the viewer. The viewer may share information on a link of the microsite with one or more other viewers. The value of the coupon may change when one or more of the other viewers click on the link of the microsite to obtain the coupon.

Method and system for coupons based on automatic content recognition

Systems, methods and/or techniques for synchronization of dial testing and audience response utilizing automatic content recognition (ACR) are described. Synchronized dial testing and audience response techniques may utilize a system that is operable to perform ACR and that may implement an abstraction layer. An ACR system may be operable to detect a desired portion (e.g., a frame or scene) of a program that is streaming or communicated over a live network or broadcast feed, to a smart TV for example. Synchronized dial testing and audience response techniques may be employed to initiate an interactive event or application that appears on a smart TV in response to a detected point or portion of a program, such that the content presented by the application is synchronized to the content of the live network or broadcast feed.

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Decatur, GA, United States of America

Karl-Christian Wolff-Ingham