Microsoft Technology Licensing, LLC

Karen Rachel Master Ben-Dor

Adi Diamant

Oded Elyada

Guy Asi Merin

Xuedong D Huang

Inbal Ort Bengal

Controlling images at mobile devices using sensors is described, for example, for interactive advertisements which respond to sensor readings at a mobile computing device. In various embodiments images are displayed at a mobile computing device according to sensor readings observed at the device and before user input is received at the images. For example, different regions of an image depicting a panorama are displayed as a mobile device is panned around or tilted. In another example images of an object in different orientations are presented as a mobile device is tilted in order to display the object as rotating. In various examples the images are displayed as part of a web page by using a template in the web page to control the display of images according to sensor readings. In various examples sensor readings are used to report user engagement with advertisements.

Controlling images at mobile devices using sensors

Controlling images at hand-held devices using sensor input, for example, as detected by one or more orientation sensors in a hand-held computing device is described. In various embodiments images are displayed at a hand-held computing device according to orientation sensor readings observed at the device and before user input is received at the images. For example, two or more images with different opacities are superimposed and the opacities differentially varied as the hand-held device is tilted. In another example images are placed in a 3D space which is rotated as the device is tilted. In another example, a video is played either forwards or backwards according to an orientation of the device. In various examples the images are displayed as part of a web page by using a template in the web page to control the display of images according to sensor readings.

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Kafar Sava, Israel

Karen Rachel Master Ben-Dor