Google Inc.

Karen Padham Taylor

Manish P Gupta

Steve Okamoto

Juliana Jaeger

Greg Coladonato

Rajas Moonka

Elad Gil

Daniel Wesley Dulitz

Nicolae Crucian

Joseph Janos

Susan Wojcicki

Graham Jenkin

Ryan Dunn

Tammy McLeod

The present disclosure is directed to a system and method for generating ads using user assets. In some implementations, a method includes receiving one or more assets associated with advertising in at least one printed publication. One or more ads compatible with ad slots in the at least one publication are automatically generated based, at least in part, on the received assets.

Generating advertisements using user assets

A content item location is identified on a content page. A content item and a video associated with the content item to display in the content item location are also identified, wherein the video is defined by a video aspect ratio and is associated with a video element, and further wherein the video element is defined by a video element aspect ratio. Display data is generated for displaying the content item in the content item location, and video selection data is generated for displaying the video element in the content item location, wherein the video element aspect ratio is maintained when the video element is displayed. The display data and the video selection data are provided.

Video advertisement placement

A query including one or more keywords is received from a client device, and a content item (e.g., an advertisement) relevant to the one or more keywords is identified. A video is selected from one or more videos associated with the content item, the selection based on the one or more keywords. Display data is generated for displaying the content item at the client device, and video selection data is generated for displaying the video proximate to the content item at the client device. The display data and the video selection data are provided to the client device.

Video quality measures

A review for a content publisher is received, the content publisher publishing content to which advertisements are targeted over a distribution network. An aggregated approval score for the content publisher is generated based on the received review and other reviews for the content publisher. The aggregated approval score is provide to an advertiser. An indication to accept or reject the targeting of the advertisements to the publisher content is received, the indication being received after providing the aggregated approval score to the advertiser.

Advertiser ad review

A review for an advertisement is received, the advertisement to be provided to recipients over a distribution network with content provided by content publishers. An aggregated approval score for the advertisement is generated based on the received review and other reviews for the advertisement. The aggregated approval score is provide to a content publisher. An indication to accept or reject the advertisement for presentation with content provided to recipients by the content publisher is received from the content publisher. The indication is received after providing the aggregated approval score to the content publisher.

Publisher ad review

A query including one or more keywords is received. An advertisement associated with the one or more keywords is identified, and display data for displaying the advertisement is generated and a determination is made as to whether the advertisement is associated with a video. Video selection data is generated for displaying the video proximate to the advertisement if the advertisement is determined to be associated with the video, and the display data and the video selection data are provided.

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Los Gatos, CA, United States of America

Karen Padham Taylor