Facebook, Inc.

Aol Inc.

Oath Inc.

Yahoo Ad Tech LLC

Srinivasan Sudanagunta

Karen Nelson Howe

Jennifer Lynn Kolar

Harmannus Vandermolen

Scott J Levine

Charles Fish

Paul Vidich

Michael Sommers

Anthony Wiegering

Hermannus Vandermolen

A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.

Systems and methods for providing media content over an electronic network

Content that is significant to a user may be determined. An indication that a user finds content within a document significant may be received. In response to the received indication, the document may be analyzed to identify a set of topics associated with the content of the document. From the set of topics, a subset of topics responsible for the user finding the document significant may be identified. A user profile associated with the user may be updated based on the subset of topics.

Identification and disambiguation of electronic content significant to a user

Identification of electronic content significant to a user

Identification and categorization of electronic content significant to a user

Relevant multimedia advertising targeted based upon search query

A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

Targeted advertising for playlists based upon search queries

User interface elements for identifying electronic content significant to a user

Search results may be provided to a user. A search query may be received from the user. A query feature vector may be formed for the search query. The query feature vector may be compared with news feature vectors associated with documents related to current events. An augmented query feature vector may be formed based on results of the comparison of the query feature vector with the news feature vectors. The augmented query feature vector may be compared with feature vectors related to target documents. Search results that include target documents may be identified based on results of the comparison of the augmented query feature vector with the feature vectors related to the target documents. The user may be made able to perceive at least some of the identified search results.

Systems and methods for providing culturally-relevant search results to users

Identification and presentation of electronic content significant to a user

Culturally relevant search results

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Sammamish, WA, United States of America

Karen Nelson Howe