Xiaomi Inc.

Kanjie Zhu

Enxing Hou

Yi Ding

This disclosure relates to a message transmission method, a message reception method and corresponding apparatuses and storage mediums. The message transmission method may be performed by a first Bluetooth device and may involve generating, by a processor of the first Bluetooth device, a beacon frame message based on an intended interaction purpose with a second Bluetooth device, wherein the beacon frame message contains one or more fields indicating the interaction purpose, and broadcasting the beacon frame message using a Bluetooth communication interface of the first Bluetooth device. By including one or more fields indicating the intended interaction purpose within the beacon message frame, the first Bluetooth device and a second receiving Bluetooth device may be able to interact with one another without having to first establish a connection there between, thereby overcoming limitations of traditional Bluetooth communication schemes.

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Beijing, China

Kanjie Zhu