Hulu, LLC

Kang Kang

Chi Zhang

Zhibing Wang

Christopher Russell Kehler

Yupeng Liao

Lutfi Ilke Kaya

Jeff Beal

Zhebang Hua

In some embodiments, a method generates combinations of ad campaign content and media program campaign content and ranks the combinations of ad campaign content and media program content. The ranking is based on ad campaign content being shown with the media program campaign content. The method selects one or more of the combinations of ad campaign content and media program campaign content based on the ranking. Then, display of the one or more of the combinations of ad campaign content and media program campaign content is caused where the one or more of the combinations of ad campaign content and media program campaign content include ad campaign content shown with media program campaign content in a same area of a display.

Personalized content ranking using content received from different sources in a video delivery system

A method transcodes a media program to produce a constant video quality transcoded version of the media program. The constant video quality transcoded version is transcoded by a transcoder operating in a first mode that targets video quality. A portion of the constant video quality transcoded version that fails to satisfy a constraint is determined. The method sets a transcoding parameter based on the portion failing to satisfy the constraint. A portion of the media program corresponding to the portion of the constant video quality transcoded version is transcoded according to the transcoding parameter to produce a constant bit rate version of the portion. The constant bit rate version is transcoded by the transcoder operating in a second mode that targets a bit rate. The method then substitutes the constant bit rate version for the portion of constant video quality transcoded version in generating a transcoded media program.

Hybrid transcoding of a media program

A video delivery service may display different content on an interface, such as ad campaign content, media program campaign content, and recommendation content. For example, the video delivery service may communicate with an ad engine to determine ad campaign content that is available and ad campaign scores to rate the ad campaign content. The video delivery service may also communicate with a media program campaign engine to determine any media program campaign content for the user and media program campaign scores to rate the media program campaign content. Then, the video delivery service may communicate with a recommendation engine to rate the relevance of the ad campaign content or media program campaign content to the user. After receiving the ad campaign content, media program campaign content, and recommendation content, the video delivery service determines which of the ad campaign content, media program campaign content, and recommendation content to display in the interface.

A method and apparatus for encoding a source media program is disclosed. In one embodiment, the method comprises the steps of transcoding the source media program to produce a constant video quality transcoded version of the media program, determining if a portion of constant video quality version of the transcoded media program fails to satisfy a constraint, if the portion of the transcoded media program fails to satisfy the constraint, adjusting at least one transcoding parameter of a set of transcoding parameters, transcoding the portion of the source media program according to the adjusted at least one transcoding parameter to produce a constant bit rate version of the portion of the transcoded media program, and substituting the constant bit rate version of the portion of the transcoded media program for the constant video quality portion of the transcoded media program.

Growing community of inventors

Santa Monica, CA, United States of America

Kang Kang