Acoustic, L.p.

International Business Machines Corporation

Kamal Gajendran

Paritosh Desai

Paritosh Desal

The present invention relates to a system and method for generating business decisions. Embodiments of this system and method receive customer transaction data and additional information (cumulatively referred to as 'modeling data'). This data is utilized to generate a product decision tree which models consumer purchasing decisions as a tree structure. The product decision tree may be utilized by the system to analyze demand for a given leaf (product) in association with other related products. In some embodiments, customers are segmented into groupings of customers who have similar attributes, including similar shopping behaviors. Customer insights are generated for the customer segments. The customer insights and the product decision tree are used to generate business plans, which may then be provided to a store for implementation. These plans may include a product assortment plan, an everyday pricing plan, a promotional plan, and a markdown plan.

Generating product decisions

The present invention relates to a system and method for generating demand groups. The system receives demand group modeling data including a product listing, point of sales data, available econometric data and product information. Attributes may then be assigned to the products based upon product identifiers, size, flavor, brand, and product descriptions utilizing natural language processing. The products may then be clustered according to the attributes and point of sales data. One or more decision trees may be generated for the product listings using the point of sales data. Demand rules may be received, which may be applied to the product clusters and the decision trees to generate demand groups. A confidence score may be generated for each product indicating how well that product fits within the demand group. These confidence scores may be compared against a threshold. Products with scores below the threshold may be flagged for user review.

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Mountain View, CA, United States of America

Kamal Gajendran