Yahoo! Inc.

Other

Excalibur Ip, LLC

Kalyan Kumar Kanuri

Stergios Stergiou

Herve Marcellini

Krishna Leela Poola

Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.

Frequent markup techniques for use in native advertisement placement

A service exchange is provided. The service exchange receives text messages (such as SMS messages), such as search queries sent by a user to the service exchange, or a text message sent from the user to another user. The service exchange determines service providers most relevant to the user, and provides the information related to the most relevant service providers to the user, including, for each relevant service provider provided to the user, a dynamically assigned, obfuscated phone number for contacting the service provider.

Growing community of inventors

Bengaluru, India

Kalyan Kumar Kanuri