Facebook, Inc.

Meta Platforms, Inc.

Kai Ding

Rohan Kuruvilla

Hamza Aftab

Risha Nagin Chheda

Adithya Venkata Surampudi

Mary Ann Haile

Zoheb I Hajiyani

Zachary Garth Hendlin

Krishnatheja Vudata

Zewen Fei

Shashikant Khandelwal

Eric Gaudet

Xintao Chen

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

Generating custom merchant content interfaces

An online system aggregates content item from third party systems for presentation to users of the online system. To do so, the online system accesses the web pages of third party systems to trigger tracking pixels that have been previously placed by the third party systems. A triggered tracking pixel sends a server call to the online system that includes tracking pixel data such as information about the content item that was available on the web page. Based on the information gathered through various tracking pixels, the online system generates a catalog of the content item that can then be presented to a user of the online system such that the user can browse content items of the third party system while accessing the online system.

Generating product catalogs using tracking pixels

Display screen with graphical user interface for a feature collection advertisement

Display screen with a transitional graphical user interface for a product collection advertisement

Growing community of inventors

San Jose, CA, United States of America

Kai Ding