Xandr Inc.

Microsoft Technology Licensing, LLC

Justin Pines

Charles Brian O'Kelley

Samuel Seljan

Yaron Lissack

Catherine Mary Williams

Taylor Edward Burmeister

Jaidev Sridhar

A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

Real-time data processing pipeline and pacing control systems and methods

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New York, NY, United States of America

Justin Pines