Aol Inc.

Justin M Law

David C Sobotka

Abdur Chowdhury

Harmannus Vandermolen

Sudhir Tonse

Gregory Scott Pass

Muhammad Mohsin Hussain

Aftab Zia

Dimitre Piskyulev

M Sultan Khan

Venkata S J R Bhamidipati

John McClean

Amelia P Williams

James Mark Canon

Shawn C Rose

David Pautler

Oliver Cahill

Martin Boyle

Ultan O'Carroll

Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.

Generating keyword-based requests for content

Systems and methods are provided for providing content to be displayed to a user in response to a search request. One embodiment of a method includes identifying a page recipe comprising one or more page properties and one or more content module definitions, each content module definition defining an amount of content to be displayed in a content module to be displayed on a results page, the location of the content module to be displayed on the results page, and a content source from which to obtain content to be displayed in the content module, and using the page recipe to generate a results page to be displayed on a search client.

Dynamically altering search result page layout to increase user response

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Maple Valley, WA, United States of America

Justin M Law