Microsoft Technology Licensing, LLC

Twitter, Inc.

Justin John Trobec

Franco Salvetti

Zhanna Shamis

Micol Marchetti-Bowick

Pradhuman Jhala

Gianluca Donato

Brian Guarraci

Esteban Kozak

Satanjeev Banerjee

Nicolas T Takayama

Aaron M Kelley

Kevin Ullmann

Lillian M Carrasquillo

A social networking system aggregates content related to the media events that have aired or are currently airing from a variety of sources, such as the entity broadcasting the media event and users that author content items referencing the media events. The social networking system generates multiple event interfaces that allow users of the social networking system to consume content, both user authored content and content curated from external sources, related to a media event. The interfaces include both content items that have a high correlation with the media events and visual representations of the user response to media event. Further, the interfaces include interface elements that allow users to easily navigate and interact with the information being presented as well as provide additional content related to the media events.

Media event based social networking interfaces

An ecosystem that enables content providers to decorate search results with interactive content. The searching user can then interact with the content and view the content without leaving the search results page. The content provider sends content and metadata to a content enrichment enabler that transforms the content into an enriched content, and receives back from the enrichment enabler a location identifier which includes information that identifies the provider and the location of the enriched content. The content provider then embeds the identifier in each of the content provider webpages for which such content has been produced. The identifier is indexed by a search engine to identify the interactive content and source thereof for surfacing on a search results page. The search result is decorated with an indicator that the user recognizes as the availability of the enriched content, and uses to access the content via the web page.

Decoration of search results by third-party content providers

Growing community of inventors

Fremont, CA, United States of America

Justin John Trobec