Facebook, Inc.

Microsoft Technology Licensing, LLC

Justin B Voskuhl

Ramesh Krishna Vyaghrapuri

Imran I Qureshi

Charles Reeves Little, Ii

Jason C Fluegel

Mikhail Birman

Information about a set of users of a social networking system is obtained to develop a predictive model of income distribution for all users of the social networking system. This predictive model is based on selected attributes about the users (e.g., declared/profile information, user historical information, and/or social information). Users of the social networking system are mapped to a specific income bracket based on statistical correlations derived from the predictive model. Advertisements are targeted to users based on income bracket. The system may use a machine learning algorithm to analyze conversion rates of targeted advertising to retrain the predictive model.

Inferring household income for users of a social networking system

An application providing a common interface allowing access and login to a electronic mail system and instant messaging system. The application allows responding to an email using an instant message, replying to an instant message using an email, sending and receiving both email and instant messages from one application, sending email attachments instantly, and displaying presence information for the user, user email contacts and user messenger contacts. Alerts are provided for both emails and instant messages received. The inbox views can automatically be refreshed when a user receives new email. An interface is provided to convert multiple email contacts into messenger contacts. The system can be used with both local messenger clients and browser based IM clients.

Integrated electronic mail and instant messaging application

Growing community of inventors

Seattle, WA, United States of America

Justin B Voskuhl