Google Inc.

Juro Gottweis

Denise Ho

Grzegorz Glowaty

Tom Murphy

Reed Taylor

A flexible annotation framework normalizes auxiliary information from diverse sources, ranks the information for an individual search result, and provides a lightweight or full display of the auxiliary information in an annotation for the search result. An annotation thus displays information not typically part of the details included in the search result. An example method comprises, for at least one item in a search result page, identifying at least one annotation of a first annotation type in an annotation data store that references the item, identifying at least one annotation for a second annotation type in an annotation data store that references the item, ranking the annotation of the first annotation type and the annotation of the second annotation type and providing the highest ranked annotation as part of a search result for the item in the search result page.

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Adliswil, Switzerland

Juro Gottweis