Linkedin Corporation

Other

Microsoft Technology Licensing, LLC

June H Andrews

Jason Schissel

Ajit Datar

Xin Cai

Mitul Tiwari

A system, method, and apparatus are provided for automatically establishing an inferred ('follow') relationship between a first member and a second member of a user community. Based on passive and/or active signals indicating affinity of the first member for the second member, the system determines whether an inferred connection from the first member to the second member would improve the first member's network within the user community. A potential improvement may be observed if the potential connection would improve some aspect or characteristic of a target or ideal network identified for the first member, and/or if there is more than a threshold level of affinity between the members. The first member's network may be pruned, if necessary, to accommodate a connection to the second member if, for example, the connection would violate a constraint associated with the target or ideal network.

Inferring a social connection

A system, method, and apparatus are provided for distributing a content item toward target recipients solely via first degree connections (e.g., in a professional network, in a social network). For a selected content item and identified target recipients of the item, when a user initiates a message to forward or otherwise convey the content item, one or more schemes are applied to select and automatically populate the message with suitable addressees. In one scheme, values are computed for each neighbor of the sender, to indicate the value of delivering the item to that neighbor; the message is automatically addressed to the highest-value neighbors. In another scheme, user communities that encompass the target recipients are identified and the message is automatically addressed to neighbors that are best able to disseminate the item throughout a community. In another scheme a minimal set of neighbors having connections to all target recipients is identified.

Automatically selecting addressees for receiving a content item

A system, method, and apparatus are provided for identifying an ideal or target network of a member of a professional network or social network, or one or more characteristics of such a network. Based on a type of the member, one or more attributes of a profile of the member, and/or one or more goals of the member, characteristics may be identified that support achievement of those goals or that promote more effective use of the professional network or social network by the member. By way of illustration, an ideal or target user network of a member seeking to improve her future job opportunities may include a minimum number of connections to members employed by different organizations, while an ideal or target user network of a member seeking a mentor may include a maximum number of connections to members holding senior positions within the member's industry or functional area.

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San Francisco, CA, United States of America

June H Andrews