Samsung Electronics Co., Ltd.

Junbeom Kim

Donghyoun Son

Taeho Hwang

Taikuin Mun

Siyoul Choi

Kiwon Choi

Kimin Oh

Bongsoo Jeong

Jiah Choi

A server and a method for generating a user-advertisement (user-ad) matching list for online advertisement is provided. The method includes obtaining profile information and advertisement exposure history information of users exposed to a plurality of advertisements through an ad impression server, obtaining advertisement information of an advertisement to be delivered by an advertiser, identifying candidate users for the advertisement of the advertiser among the users, based on the profile information of the users, predicting an access time when the candidate users will access the ad impression server, selecting target users to be provided with the advertisement of the advertiser among the candidate users, based on the predicted access time, obtaining a preference of each target user for an advertisement product of the advertiser, and generating the user-ad matching list by matching the advertisement of the advertiser with the target users, based on the preference.

Method and apparatus for generating user-ad matching list for online advertisement

Disclosed according to various embodiments are an electronic device for opening a communication service and a method for an operation of the electronic device. The electronic device may comprise: a display; a memory for storing device information about the electronic device and an application for activating a communication service for an external electronic device; a first communication module for establishing a first communication channel to communicate with at least one of a first external server in which information about a plurality of service providers providing communication services is stored, a second external server related to the activation of communication services, and a third external server for providing a profile for the use of communication services; a second communication module for establishing a second communication channel to communicate with the external electronic device; and a processor, wherein the processor is configured to control the application to: transmit the device information about the electronic device to the external electronic device by using the second communication module; receive, from the external electronic device, information for activating a communication service identified on the basis of the device information about the electronic device; and display a screen for activating the communication service for the external electronic device according to whether each of two or more activation methods for the communication service and contained in the information for activating the communication service is supported.

Electronic device, external electronic device, and method for managing eSIM of external electronic device

Growing community of inventors

Gyeonggi-do, South Korea

Junbeom Kim