Samsung Electronics Co., Ltd.

Jun-sung Chung

Sun Choi

Jae-young Lee

Sun-hwa Kim

Gi-ppeum Choi

An apparatus and method for synthesizing an image and an electronic apparatus using the method are provided. The electronic apparatus includes a memory that stores pictures, a transceiver that communicates with an external server, a display that detects a user interaction, and a processor that reads pictures from the memory. The processor first selects pictures based on a weighted value, determines first attribute information and second attribute information from the first selected pictures, stores the first attribute information and the second attribute information in a database form, second selects at least one picture from among the first selected pictures based on the first attribute information, the second attribute information and user context information, controls the transceiver to receive a product image corresponding to the second selected picture from the external server, and creates a composite image by synthesizing the second selected picture and the product image.

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Seoul, South Korea

Jun-sung Chung