Lucent Technologies Inc.

Avaya Technology LLC

Juliana Freire Silva

Daniel Francis Lieuwen

Bharat Kumar

Vinod Anupam

Joann J Ordille

Yuri J Breitbart

Robert M Arlein

Gavin C Michael

An executable shopping list (ESL) enables a user browsing an affiliate Web site's Web page to order, with a single action, a bundle of multiple items offered for sale by the affiliate's associated merchant Web site, wherein the bundle is one that is not offered or available for sale as a bundle to on-line visitors who directly access the merchant's Web site server. By selecting a link on the affiliate's Web page, the ESL is executed, thereby automatically loading the bundle of multiple items on that list into a virtual shopping cart at the merchant's Web site on behalf of the user. The virtual shopping cart, filled with the multiple items, is then returned to the user's browser for completion of the checkout procedure by the user. ESLs can be implemented on the affiliate site's side using what is referred to as smart bookmark technology, which records for later playback, the multiple steps required to load each item on the list into a shopping cart at the merchant's Web server. Alternatively, ESLs cam be implemented on the merchant's site side using the merchant's Web server's infrastructure. A discount can be optionally associated with the offer to purchase the multiple items in the bundle. ESLs are also applied to permission marketing where a merchant can bundle a group of items together and electronically offer that bundle to one or more customers who have agreed to receive such merchandising offers.

Applications of executable shopping lists

A personal Web view is created that includes a plurality of Web clippings. Each Web clipping contains information from a user-selected Web page, which can be essentially any Web page that is accessible on any Web server. In creating the page, the user loads a personalization applet into his browser and retrieves each Web page of interest. The applet then generates an access script for automatically accessing that Web page and the user specifies the attributes of the Web clipping derived from that Web page. A specification of the Web view is then stored in a file. When the Web view specification is later replayed, the Web page for each Web clipping is retrieved and the specified information is extracted. The plural Web clippings are then displayed in a browser in accordance with the specified layout.

Method and apparatus for web-site-independent personalization from multiple sites having user-determined extraction functionality

A database system includes a trigger gateway for implementing trigger functionality. The trigger gateway is located at a communication point between a user and a database system. The trigger gateway receives database commands destined for the database and processes triggers associated with the database commands. Where appropriate, the trigger gateway forwards the database command to the database. A trigger action server, which is located remote from the trigger gateway, may execute trigger actions in response to trigger execution requests sent from the trigger gateway. Alternatively, trigger actions may be executed within the trigger gateway. Trigger processing includes the processing of triggers after failed database commands. Security features are implemented to prevent unauthorized database access through the use of triggers.

Active database trigger processing using a trigger gateway

Shortcuts to Web pages that require multiple steps to be retrieved are enabled by means of a smart bookmark. A smart bookmark is a stored sequence of browsing steps performed by a user, that have been recorded in a transparent manner and which can be automatically played and replayed later when the smart bookmark is accessed. When a user elects to create a smart bookmark, a Java recorder-player applet is invoked that starts the recording process. When the recording process is started and an initial URL is inputted by the user, the responsive Web page at that URL downloaded into the browser is modified to attach event handlers to each element in that page that is associated with actions that the user may take. Each user's click, link traversal to another URL, or input of values to those elements on a form submission are automatically recorded as part of the smart bookmark under creation. The resultant information at each step is recorded in a file. When the smart bookmark is later accessed, the recorder-player Java applet reads the file, and the sequence of recorded steps is played back, including information associated with all link traversals and form submissions. During playback, each intermediate Web page optionally can be displayed in the user's browser, or only the last page can be displayed. Further, during playback, transitions between successive steps can be automatic or can require an input from the user before a next step in the sequence is made.

Growing community of inventors

Murray Hill, NJ, United States of America

Juliana Freire Silva