Sony Corporation

Sony Music Entertainment Inc.

Julian David Waldman

A method for generating a unique identifier that can be used to integrate an offline experience of a user with an online experience of the user, including establishing an offline experience identifier that can be used to access at least one offline experience data item. The method further includes, as part of a transaction related to at least one of the offline experience and the online experience, collecting at least one user data item, the user data item being a data item relevant to the user. The method further includes establishing a user identifier that can be used to access the user data item; and using at least one of the offline experience identifier and the user identifier to establish the unique identifier. The unique identifier can be subsequently used to obtain at least one of the offline experience identifier and the user identifier.

System and method for generating a unique identifier that can be used to integrate an offline experience with an online experience

A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user. The method includes receiving a unique identifier during a transaction related to the online experience. The method further includes using the unique identifier to obtain at least one of an offline experience identifier and a user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user. The method further includes tailoring the online experience based on at least one offline experience data item and at least one user data item.

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Hopewell, NJ, United States of America

Julian David Waldman