Zynga Inc.

Yahoo! Inc.

Joy Ghanekar

Dorion Carroll

Rohith Ravi

Jerry Cheng

Denis Hänikel

Methods are disclosed for identity key management in networked application execution. In one embodiment, an identifier request is transmitted from a client system to a server system, in which an identity key value in the identifier request is blank. Upon detecting the blank identity key value at the server system, the server system operates to generate a new identity key value and an identifier for the new identity key value. The new identity key value and the identifier for the new identity key value are transmitted from the server system to the client system. The new identity key value is stored in a local store of the client system. The local store of the client system is secured by a passcode and persists data through power cycling of the client system. The identifier is used to track execution of a networked application in an anonymous execution mode.

Methods and systems for enabling, tracking, and correlating anonymous user activity

A search engine computer system is configured to produce an optimized display of maps especially useful in mobile handheld devices with comparatively small screens. The system factors in scoring functions, visibility, and empirical data on map levels to provide optimal map based results to users. This minimizes or avoids graphical results that overlap each other.

Growing community of inventors

San Francisco, CA, United States of America

Joy Ghanekar