Turner Broadcasting System, Inc.

José Antonio Carbajal Orozco

Wassim Samir Chaar

David James Benoit

Andreea Popescu

Peter Alexander Williams

Lawrence Herbert Allen, Ii

A system is provided that determines reserve inventory units required for each promotional campaign. Based on one of input parameters to meet defined parameters for defined amount of inventory units for one or more specified durations until end of a specified upcoming time-frame, inventory units are allocated from defined amount of inventory units among each inventory utilization type. Incremental value of revenue from each inventory utilization type is optimized and ratings for previously allocated inventory units assigned to a promotion inventory utilization type is increased. Previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on difference in demand value of an estimated inventory units forecasted for upcoming specified duration and actual value of the inventory units for current duration. Based on remaining inventory units and each inventory utilization type, schedule of a channel is communicated to a user device, via a network.

Managing allocation of inventory mix utilizing an optimization framework

A system is provided that extracts contextual keywords from contextual data of programming media content based on a mapping of the contextual data of the programming media content with stored keywords or event information associated with semantics of the programming media content. A plurality of potential non-programming media items is determined from a plurality of non-programming media items for a plurality of users, based on a match between a sentiment type of each of the plurality of non-programming media items and the extracted contextual keywords. Based on a set of constraints, a schedule for insertion of a potential non-programming media item is generated at a candidate spot in the programming media content at run time.

Dynamically scheduling non-programming media items in contextually relevant programming media content

A system is provided that generates values associated with a promotion impact measure for each promotional campaign based on historical data and an expected audience. A number of inventory units is determined for each promotional campaign that corresponds to a promotion inventory utilization type, based on a difference in estimated demand value for the inventory units for a specified duration for a scatter inventory utilization type and current value of actual demand units for the specified duration and a gross sum of the values for defined number of weeks of each promotional campaign and a plurality of constraints. Inventory units are allocated among each inventory utilization type based on number of inventory units for each promotional campaign to meet defined parameters for the defined amount of inventory units for specified durations until the end of the specified upcoming time-frame. Content is distributed via a channel based on allocated inventory units.

Promotion planning for managing allocation of inventory mix utilizing an optimization framework

A system is provided for cross-platform proposal creation, optimization, and deal management. The system generates a proposal plan corresponding to a distribution of target audience across a set of delivery platforms based on an adjustment of a request parameter associated with a request. The proposal plan is executed for a first time period in a flight on a first delivery platform from the set of delivery platforms based on a plurality of client-defined requirements corresponding to the request. The proposal plan is optimized for a second time period in the flight by an in-flight re-distribution of the target audience across the set of delivery platforms. Execution of the optimized proposal plan is controlled for the second time period in the flight on the first delivery platform.

Cross-platform proposal creation, optimization, and deal management

A television advertising management system that handles a plurality of deals for a plurality of advertiser, determines which of the plurality of deals have a guaranteed audience, and are under delivering, generates a plurality of scenarios that includes a plurality of parameters corresponding to the plurality of deals, searches for a deal that meet a certain criteria based on an index of the one deal that is below a threshold value, partitions a liability inventory reserve into individual deal reserves with a corresponding reserve under delivery units based on the searched one deal and the optimal allocation solution of the reserve under delivery units across the plurality of deals, creates under delivery deal reserves based on the optimal allocation solution and generates a plurality of under delivery orders based on the created under delivery reserves.

Allocation of under delivery units utilizing an optimization framework

A hardware media items scheduling and packaging system, which schedules and distributes channels to be viewed on a plurality of consumer devices, extracts contextual data from program-specific information associated with programming media content of a channel received from a distribution source device. A plurality of potential non-programming media items is determined for a plurality of users based on a match between a sentiment type of each of a plurality of non-programming media items and the extracted contextual data. Based on at least the extracted contextual data and the sentiment type of each of the plurality of potential non-programming media items, a plurality of candidate spots in the programming media content is determined. Based on at least a set of constraints and user estimation data associated with the plurality of users, a schedule of non-programming media item(s) is dynamically generated for at least one candidate spot in the programming media content.

An audience proposal creator determines a target cost per thousand (CPM) baseline and a demographics CPM baseline for a deal offering audience spots, determines deal constraints based on a target CPM reduction goal, a demographics CPM cap, and the established parameters, and generates rates by selling title for each selling title-weeks for a duration of pending deal, and for each network of a plurality of networks based on the constraints. Target and demo audience rating estimates are acquired based on the target and demo applicable to the advertiser for the plurality of networks, and a distribution of the audience spots generated across the plurality of selling title-weeks, and networks based on the target audience rating estimates, a budget for the pending deal, the generated rates, and available inventory per selling title-weeks, and a proposal generated based on the distribution. An audience processor schedules audience spots across one or more networks for selling title-weeks based on the distribution.

Audience proposal creation and spot scheduling utilizing a framework for audience rating estimation

A cross-platform management system that handles cross-platform management of client requirements receives a request corresponding to a plurality of client-defined requirements to be achieved in a flight. The request for the plurality of client-defined requirements is associated with request parameters. The system generates a proposal plan corresponding to the received request based on adjustment of the one or more request parameters. The proposal plan corresponds to a distribution of target audience across a set of delivery platforms. The system executes the generated proposal plan for a first time period in the flight on one or more delivery platforms. The system re-optimizes the generated proposal plan and controls execution of the generated proposal plan for a second time period in the flight by an in-flight re-distribution of the target audience across one or more delivery platforms of the set of delivery platforms.

A media management system that handles a plurality of agreement information and a plurality of promotional campaigns for a specified upcoming time-frame, receives input parameters for each of the plurality of agreement information that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns are determined based on historical data of an amount of inventory units utilized previously under the promotion inventory utilization type for the specified upcoming time-frame. An initial allocation of inventory units for the promotion inventory utilization type is done based on the determined reserve inventory units. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types.

A media management system that generates a plurality of values associated with a promotion impact measure for each of the promotional campaigns based on historical data that is acquired and an expected audience. Inventory unit needs are determined for each of the promotional campaigns that corresponds to a promotion inventory utilization of a plurality of inventory utilization types, based on at least the generated plurality of values. The determined inventory units for each of the promotional campaigns are utilized to dynamically allocate inventory from a defined amount of inventory units among each inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until an end of the upcoming time-frame.

A media management system that generates expected audience of a promo schedule for each promotional campaign planned for an upcoming time-frame, acquires historical data for the promotional campaigns for the time-frame, and generates a plurality of values associated with a promotion impact measure for each of the promotional campaigns based on the acquired historical data and the expected audience. Inventory unit needs are determined for each of the promotional campaigns that corresponds to a promotion inventory utilization of a plurality of inventory utilization types, based on at least the generated plurality of values. The determined inventory units for each of the promotional campaigns are utilized to dynamically allocate inventory from a defined amount of inventory units among each inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until an end of the upcoming time-frame.

A television advertising management system that handles a plurality of deals for a plurality of advertiser, determines which of the plurality of deals have a guaranteed audience, and are under delivering, and allocates reserve under delivery units to each of the plurality of deals that are under delivering to bring each of the plurality of deals that are under delivering to corresponding attainable lower targets while honoring corresponding deal constraints. An under delivery value is maximized such that the attainable lower targets are met, while honoring corresponding deal constraints to provide an allocation solution, and a total penalty from deviations from selling title mix distributions, and weekly distributions is minimized for each of the plurality of deals that are under delivering subject to an additional lower bound on the under delivery value.

A media management system that handles a plurality of deals for a plurality of advertisers and a plurality of promotional campaigns, receives input and/or parameters for each of the plurality of deals that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type, of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns that corresponds to a promotion inventory utilization type of the plurality of inventory utilization types, are determined for a specified upcoming time-frame. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame.

An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

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Atlanta, GA, United States of America

José Antonio Carbajal Orozco