Yellowpages.com LLC

Thryv, Inc.

Broadly, Inc.

Joshua Melick

Wendell T Hicken

Assaf Arkin

A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices in order to create user profiles. The user profiles are stored. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester. A method and system is utilized to select and provide targeted advertisements.

Method and system for selecting targeted advertisements and presenting to users interacting with an online website

An advertising system determines the context of a user accessing a publication media (e.g., an online web site). The advertising system retrieves candidate advertisements from one or more databases based on the user's context (e.g., a user search request). The advertising system selects particular advertisements and then sends them to the user (e.g. for display on the user's terminal or device).

Selecting advertisements from one or more databases for sending to a publisher

A search request is received from a user and the user's context is determined. A publisher is determined for the search request. Candidate advertisements are retrieved from at least one advertisement database to create an advertisement candidate pool, the retrieving based on the user context and the search request. A set of advertisements are selected from the advertisement candidate pool. A georelevance is determined for each of the set of advertisements. The set of advertisements is sorted, wherein the advertisements are sorted based on, at least in part, the georelevance of each of the set of advertisements. The sorted set of advertisements is then transmitted to the user.

Ranking advertisements selected from one or more databases by georelevance

A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices. The user profiles are stored in a targeting database. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester.

Selecting advertisements for users via a targeting database

In response to a web client request for access to the original content of an origin website, a content integration server intercepts, modifies the request to designate itself as the requester, and forwards the request to the website. The server receives responsive original content from the website and uses processing instructions to transform the original content by discarding content, modifying the content or supplementing the content by seamlessly integrating third party non-original content, such as consumer reviews and the like, with the responsive original content to respond to the web client request.

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Oakland, CA, United States of America

Joshua Melick