Shopkick, Inc.

Joseph Reginald Scott Molnar

Todd Sean Murchison

Vivek Shrivastava

Asher Blum

Techniques for varying application strategy for different device states are disclosed. In some embodiments, an application strategy for an application running on a mobile device is selected based on a state of the mobile device and executed with respect to the application while the mobile device remains in that state. A different application strategy is selected and executed with respect to the application when the mobile device enters a different state. That is, different application strategies are selected and executed with respect to the application for different detected states of the mobile device.

Varying application strategy based on device state

Determining properties associated with signal sources based on measured or observed signal values detected at devices are disclosed. Specifically, a value associated with a signal detected at a device is determined. Based on a type of the device, the determined value is transformed into a normalized value with respect to a reference value determined for a reference device. A property of the device with respect to a source of the signal is determined based at least in part on the normalized value. For example, the determined property may comprise a presence, position, location, distance, motion, rotation, etc., of the device with respect to the source of the signal.

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Menlo Park, CA, United States of America

Joseph Reginald Scott Molnar