Yahoo! Inc.

Excalibur Ip, LLC

Oath Inc.

R2 Solutions, LLC

Joseph James O'Sullivan

Marc Eliot Davis

Christopher William Higgins

Ronald Martinez

Athellina Athsani

Christopher T Paretti

Marco Boerries

Chris Theodore Kalaboukis

Robert Carter Trout

Ron Martinez

Elizabeth F Churchill

Luke Wroblewski

Keith D Saft

Chris W Higgins

Paul Callan

Rahul Nair

Ori Zaltzman

Nathanael Joe Hayashi

George Grinsted

Carlo P Bernoulli

Christopher S Jaffe

Lee Parry

Christopher Kalaboukis

Nathaniel Joseph Hayashi

David Ayman Shamma

Cole J Poelker

Lee J Parry

Rodrigo Lopez

Athellina R A Athsani

Christopher Williams Higgins

Christopher W Higgins

Julie Herendeen

Elizabeth Goodman

George Grinstead

Chris Higgins

Anthony D Thrall

A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.

System and method for user interaction detection and communication

A system and method for Context Enhanced Mapping. A request is received from a user over a network for a map comprising an identification of a physical location, and at least one criteria. The physical location is mapped. Spatial, temporal, topical, and social data available to the network relating to the physical location and criteria is retrieved using a global index of data available to the network and prioritized for inclusion based upon the user and context of the request. The map of the physical location and at least some of the retrieved spatial, temporal, topical, and social data is displayed on a display medium.

System and method for context enhanced mapping

A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.

Systems and methods for augmenting digital content

The disclosure describes systems and methods delivering communications associated with delivery conditions in which the occurrence of the delivery condition is determined by monitoring information received from a plurality of sources via multiple communication channels. The message delivery systems allow messages to be delivered to any 'Who, What, When, Where' from any 'Who, What, When, Where' upon the detection of an occurrence of one or more &#x201c;Who, What, When, Where&#x201d; delivery conditions. A message (which may be any data object including text-based messages, audio-based message such as voicemail or other audio such as music or video-based prerecorded messages) is delivered in accordance with delivery conditions based on any available data, including topical, spatial, temporal, and/or social data. Furthermore, because the systems coordinate delivery of messages via multiple communication channels and through multiple devices, the communication channel for delivery of a message may be dynamically determined based on the delivery conditions.

System and method for conditional delivery of messages

The disclosure describes systems and methods of ranking user interest in physical entities based on the attention given to those entities as determined by an analysis of communications from devices over multiple communication channels. The attention ranking systems allow any 'Who, What, When, Where' entity to be defined and ranked based, at least in part, on information obtained from communications between users and user proxy devices. An entity rank is generated for entity known to the system in which the entity rank is derived from the information in communications that are indicative of user actions related to the entity. The entity ranks are then used to modify the display of information or data associated with the entities. The system may also generate a personal rank for each entity based on the relation of the entity to a specified user.

Computerized systems and methods of mapping attention based on W4 data related to a user

A system and method for improved mapping and routing. A request for the determination of a route is received over a network. The request comprises an identification of a requesting user, and at least one objective. Spatial, temporal, topical, and social data available to the network which relating to the requesting user and the request objectives are retrieved using a global index of data available to the network. At least one entity which satisfies at least one request objective and which has a physical location known to the network is selected using the retrieved spatial, temporal, topical, and social data. At least one physical route is mapped between a starting location and the selected entity and is displayed on a display medium. Sponsored and recommended content available to the network which relates to the requesting user, and at least one objective can additionally be displayed on the display medium.

System and method for improved mapping and routing

Apparatus, interfaces, and computer instructions are provided for establishing an association between a user and a declared interest, such as a brand or some other subject, and for generating a map to display the interests of one or more users. An association is established between an interest identifier, a user, and target object selected based upon an action of the user. The target object may include a location that may be specified by coordinates. The action may include selection of the at least one location by the user. Selection may include selecting a user interface feature that causes the at least one location to be selected based upon a geographical position of the user. The position may be determined by a Global Positioning System device carried by the user. Techniques are also disclosed for identifying people who are potentially interested in a given interest, or in a second interest related to a first interest, based on previously established interest-location-user associations.

Computerized system and method for generating and updating a map user interface

Routing information (e.g., routing information displayed in an electronic map or provided as verbal travel directions) is generated and presented to a user in a tailored manner. A request for routing information is received from a user. Spatial data, temporal data, social data, or topical data is retrieved that is related to the user and/or to a location or change of location of the user. Based on the retrieved data and the routing information, information display data is generated, and is provided to an electronic device of the user to generate an information display. An attribute of the information display is configured/modified based on the location information and/or on the spatial data, temporal data, social data, and/or topical data. For example, a display attribute and/or an audio attribute of the information display may be modified.

Optimization of map views based on real-time data

Methods for augmenting user-generated content using a monetizable feature

'Smart bookmarks' are described which facilitate aggregation, sharing, and dynamic access to the content in which a particular user has an interest.

Mechanisms for content aggregation, syndication, sharing, and updating

A method includes discovering live video feeds. The discovered live feeds are presented on a website. The viewing of one or more live video feeds and interaction with entities that are generating the live video feeds is enabled.

Distributed live multimedia switching mechanism and network

System and method for word-of-mouth advertising

System and method for message clustering

Growing community of inventors

Sunnyvale, CA, United States of America

Joseph James O'Sullivan